the index

Pages 1-3

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the Editorial

Pages 1-3

Wessam Nasr

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The impact of marketing communications via augmented reality applications on the public's attitudes toward the product and its purchasing intentions:

Pages 1-38

Dalia Mohamed Hassan; Amina Saleh Zaki

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Frameworks for treatment international news websites for the Economic Repercussions of the Russian-Ukrainian war

Pages 39-80

Dr.. Karima Kamal Abdel Latif Tawfiq

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Social media and its role in the educational process

Pages 81-101

Fawzia Abdullah Al Ali

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Saudi youth’s attitudes towards social platform influencers and their impact on their value system:

Pages 103-154

Haitham Muhammad Youssef; Nadia Mansi Al-Baqmi; Alaa Siraj Al-Matrafi; Fatima Al-Zahra Amir Al-Najjar

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The exposure of Egyptian youth to campaigns to boycott foreign brands on social media and its impact on their attitudes towards buying and supporting local industries

Pages 155-219

Amani Farouk Abdel Aziz

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The professional impact of employing artificial intelligence techniques on the performance of employees in Egyptian government and private television channels

Pages 221-285

Dina Sayed Saleh

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"The use of electronic installment applications by the Egyptian public and its effects on the national economy."

Pages 287-331

Reda Foley Othman Thabet; Aya Tariq Abdel Hadi Sayed

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The emotional effects resulting from circulating disaster news through citizen journalism on social media sites

Pages 333-378

Ahmed Abdel Hussein

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Ethical and Professional Dimensions of Citizen Journalism and Its Relationship to Digital Citizenship:

Pages 379-399

Amir Mahmoud Ismail; Mustafa Tariq Radhi; Sahar Samir Abdel Rahman

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Media treatment of the global economic crisis in international news sites in light of the use of digital rhetoric: a comparative analytical study

Pages 401-464

Shaima Abdel Hamid Abdel Ghani

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The effect of organizational culture on the production of the public relations to the press release

Pages 465-500

Yara Mahmoud Hani Mohi El-Din

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The Impact of societal crises on corporate social responsibility programs:

Pages 501-526

Muhammad Imad Al-Din Amer

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The relationship between artificial intelligence applications and the economics of the media profession and industry

Pages 527-561

Heba Abdel Fattah Abdel Moneim Mohamed

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The Relationship Between the exposing to News Coverage of the Palestinian Situation on Social Media and Psychological Resilience Among University Students

Pages 563-591

Nada Mustafa Muhammad Hassan Al-Sharif; Saha Essam Muhammad Ali Anwar

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