Thabet, Reda Foley Othman; Sayed, Aya Tariq Abdel Hadi

doi:10.21608/ejsc.2024.349603

"The use of electronic installment applications by the Egyptian public and its effects on the national economy."

Document Type : Original Article

Authors

¹ Lecturer in the Public Relations and Advertising Department at Al Jazeera Higher Institute for Media and Communication Sciences

² Teacher in the Audiovisual Media Department, College of Mass Communication - CIC Academy

10.21608/ejsc.2024.349603

Abstract

"The study aimed to investigate the impact of using electronic installment systems on the national economy. It also aimed to assess the importance of using electronic installment applications in the purchasing process from the users' perspective and understand the role of electronic installment applications in facilitating the purchasing process according to their viewpoint. Additionally, the study aimed to identify the challenges users face when using electronic installment applications for their purchases. The research was conducted within the framework of the technology acceptance model and the uses and gratifications approach, employing a survey methodology. The study was carried out on a purposive sample of 400 users of electronic installment applications. The study yielded several significant results. Firstly, there was a significant increase in the usage rate of electronic installment applications, with the Value application ranking at the top. The study also indicated a relatively high level of awareness among the Egyptian public (the study sample) about the importance of using these applications, as evidenced by a noticeable increase in the relative weight of respondents' responses. This can be attributed to the country's economic conditions, the overall increase in the cost of living, and the rise in foreign currency rates resulting from international events. Furthermore, the study concluded that the impact of using electronic installment applications on the national economy depends on several local and global factors and conditions. Under certain circumstances, it may have a positive effect on the national economy, such as boosting consumption and stimulating business activity. However, it may also present potential challenges and negative effects in the long term."

Keywords