the editorial

Pages 1-3

Wessam Nasr

• View Article
• PDF 506.37 K
• مشاهدة على SCiNiTO

the index

Pages 1-2

• View Article
• PDF 727.71 K
• مشاهدة على SCiNiTO

Representations of Women by Male and Female Opinion Writers in Private Egyptian Online Newspapers: An Analytical Study within the Framework of the Social Representations Theory

Pages 1-73

Shereen Salama Elsaid Eldossoki

• View Article
• PDF 1.91 M
• مشاهدة على SCiNiTO

The role of new media in promoting innovative thinking among final-year students at Egyptian universities: Field study

Pages 75-124

Farag Khairy Abdeljaid Darwish

• View Article
• PDF 1.61 M
• مشاهدة على SCiNiTO

The Role of Science Fiction Drama in Shaping Egyptian Audience Perceptions &Attitudes towards Posthuman & Transhuman Societies

Pages 125-201

Sara Fawzy Ahmed Mostafa

• View Article
• PDF 2.08 M
• مشاهدة على SCiNiTO

The Role of the Communicator in Enhancing Educational Services through Higher Education Institutions' Platforms: A Study on the ZAD Platform at Sohag University

Pages 203-237

Asmaa Ashry Boraai  Mohamedin

• View Article
• PDF 2.25 M
• مشاهدة على SCiNiTO

The Role of Optical Illusion in Electronic Advertising in Stimulating Impulsive Buying Behavior, and Its Impact on Post-Purchase Emotional State among Egyptian Consumers

Pages 239-304

Hoda Ibrahim Aldosoky

• View Article
• PDF 2.07 M
• مشاهدة على SCiNiTO

The Effect of Short Video Clips (Reels) on the Girls’ Understanding and Recollection of Health Information: Quasi -Experimental Study

Pages 305-353

Angham Magdy Soliman

• View Article
• PDF 1.95 M
• مشاهدة على SCiNiTO

Parasocial Interaction of the Arab Audience with Podcasters: A Survey Study

Pages 355-372

Naglaa Mohamed; Adel Fahmy El-Bayoumi

• View Article
• PDF 1.84 M
• مشاهدة على SCiNiTO

Analyzing the Effectiveness of Arab Metaverse Platforms and their relationship with content quality: A Study on a Sample of Emirati Institutions

Pages 373-406

Khalifa Abdulla Ahmed Alobeidli; Prof. Dr. Muhammad Atran

• View Article
• PDF 1.27 M
• مشاهدة على SCiNiTO

Body Language in Emirati Talk Shows:  A Comparative Analysis of ABTalks and Oprah Winfrey Show

Pages 1-20

Shaikha Al Yousefi; Thuraya Snoussi

• View Article
• PDF 863.16 K
• مشاهدة على SCiNiTO

The Influence of Soft Power through Media: An Analysis of Efforts by the UAE News Agency (WAM) in the International Scene

Pages 21-61

Ibrahim Hamad Ibrahim Alzaabi; Shareefa Al-Marzooqi  

• View Article
• PDF 1.18 M
• مشاهدة على SCiNiTO