The professional impact of employing artificial intelligence techniques on the performance of employees in Egyptian government and private television channels

The study was concerned with answering a main question, which is to know the extent of the professional impact of employing intelligence techniques on the performance of employees? The study also aimed to reveal the contributions of artificial intelligence technology to developing the performance of media institutions. The study focused on conducting a questionnaire directed to employees of media institutions to determine the extent to which media institutions use artificial intelligence technologies. The study was applied to a deliberate sample of 50 individuals from employees of media institutions in the government sector, represented by television channels. The government channels, the first and second channels, and the private sector channels, represented by the CBC channel network and the DMC channel network, reflected results indicating that the trends of the respondents towards employing applications of artificial intelligence journalism in media work are directly related to the elements of expected performance and social influence, meaning that expectations for the performance of applications of artificial intelligence journalism increase significantly. Good, and increasing expectations of its positive impact on society, leads to increased trends among respondents towards employing these applications. The results also indicate that there is a statistically significant correlation between the level of employment of the institution in which artificial intelligence technologies work and many factors, including: the contributions of artificial intelligence technologies to developing the performance of workers in media institutions, the contributions of artificial intelligence technology to developing the performance of media institutions.