Body Language in Emirati Talk Shows:  A Comparative Analysis of ABTalks and Oprah Winfrey Show

Document Type : Original Article

Authors

1 A Master Researcher, University of Sharjah,College of Communication, Master of Arts in Communication

2 Associate Professor, University of Sharjah, College of Mass Communication

Abstract

This paper explores nonverbal gestures in ABTalks, an Emirati television talk show, and The Oprah Winfrey Show, an American talk show, to examine the influence of socio-cultural factors on nonverbal communication. The main problem can be formulated as follows: How does non-verbal communication shape interactions between talk show hosts and guests in culturally diverse settings, and how do production techniques and cultural contexts influence their effectiveness in fostering connections, eliciting vulnerability, and engaging audiences? Using Mehrabian’s theory and Hall’s cultural context, it conducts a content analysis of selected episodes from both shows most viewed by more than one million, highlighting the role of body language in conveying messages. The study offers valuable insights into the cultural nuances of nonverbal communication in intercultural contexts. It provides media practitioners with practical takeaways while also paving the way for further research on the use of nonverbal cues across different media and cultural settings.

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