The Egyptian Journal of Media Research

Fedaa Mohamed; Abdelmonem Mohamed Ali; Manar Abdallah; Sarah Francis; Ola Khaled; Sama Medhat; Malak Tamer; Malak Mohamed; Menna Reda; Mena Tallah Mohamed; Shahd Mohamed Elzab; Mariam Mohamed; Laila Mohamed

Reshaping and Revolutionising Egyptian Advertising: The Adoption or Rejection of Using Artificial Intelligence (AI) in Advertising Work

Pages 19-96

Sherin Moody

The UAE Public Diplomacy Tools "Tradition and Modernity Hand in Hand"

Pages 97-121

Mahboobeh Abdolrahman; Serra Gorpe; Mesut Idriz

The Impact of Influencers' Promotional Content on the Purchasing Behaviours of Emirati Youth

Pages 123-141

Bashayer Saeed Alketbi; Samira Setoutah

Journal Archive

Volume 2025 (2025)

third part

part two

part one

third part

part two

Volume 2024 (2024)

Volume 2023 (2023)

Volume 2022 (2022)

Volume 2021 (2021)

Volume 2020 (2020)

Volume 2019 (2019)

Volume 2018 (2018)

Volume 2017 (2017)

Volume 2016 (2016)

the editorial

the index

Government Communication Mechanisms through Digital Service Platforms in Managing Citizen Complaints Case Study" Unified Government Complaints System"

The relationship between university students' language on Facebook pages and their cultural alienation: A study within the framework of semiotic analysis

Media misinformation in the videos of satellite channels directed on YouTube and its relationship to the audience’s interaction with them: The Al-Aqsa Flood Case as a Model

The Impact of Interactive Chatbots on Audience Engagement During Live Streaming: An Applied Study on Enhancing Instant Interaction and Improving User Experience

The compatibility of academic and professional preparation of educational media graduates at Egyptian universities with labor market requirements from the perspective of secondary school principals and vice principals "A field study"

The Impact of Digital Streaming Platforms on Traditional Television in the context of Media Convergence

Young people’s orientation towards cultural contents via Scientific YouTube Channels and its relationship to their cultural awareness

Assessing the Influence of Doctor-Selection Applications on Egyptian Patient Decision-Making and Healthcare Choices

Reshaping and Revolutionising Egyptian Advertising: The Adoption or Rejection of Using Artificial Intelligence (AI) in Advertising Work

The UAE Public Diplomacy Tools "Tradition and Modernity Hand in Hand"

The Impact of Influencers' Promotional Content on the Purchasing Behaviours of Emirati Youth

Journal Archive