The Impact of Interactive Chatbots on Audience Engagement During Live Streaming: An Applied Study on Enhancing Instant Interaction and Improving User Experience

This study sought to achieve a main goal of evaluating the impact of the use of interactive chatbots on audience interaction during live broadcasts, and how to enhance immediate interaction, and to show the impact of that application on the behavioral attitude of live broadcast users and identify the factors affecting their interaction. Network analysis tool. To analyze the digital content of interactions on the Facebook platform for the seventh day site for live broadcast videos,  with the aim of understanding users and measuring audience interaction on Egyptian news sites The seventh day The study also seeks to analyze the digital content of interactions on the Facebook platform for the seventh day site for live broadcast videos,  with the aim of understanding users and measuring audience interaction on Egyptian news sites "The Seventh Day" and also conducting an experimental study consisting of 40 faculty members and students from Beni Suef University and October 6 University were selected They were randomly selected with the condition of using live broadcast in news sites on an ongoing basis,  and experimental processing was used by adding chatbot to the live broadcast of the interaction of the study sample in the broadcast that contains chatbot,  and the chat content is analyzed to reveal the number of posts,  the type of questions asked,  the prevailing feelings and viewing experience,  and the extent to which chatbot affects their interaction.
The study concluded with several results, the most important of which are:
The relationship between content length and interaction,  the effect of content length on user interaction The data indicates a direct relationship between the length of the content, especially when combined with the techniques of stimulating discussion,  and increasing interaction by users,  lengthy comments on posts on the seventh day act as a powerful stimulus for discussion,  prompting users to share and exchange opinions,  and shorter posts tend to achieve less engagement,  suggesting that longer and deeper content can attract more attention and stimulate the number of posts for broadcast videos. Direct.
There is a strong and influential direct correlation between users' acceptance of technology and improving their experience,  which reflects that increasing users' acceptance of interactive bots during live streaming means an increase in their benefit from this technology,  and thus improving their overall experience when using interactive chatbots,  if users feel comfortable using them and accept technology positively,  this enhances their willingness to interact more effectively with this technology. This interaction improves their overall experience, and users who accept the technology will be more willing to take advantage of its features, such as response speed, smooth interaction, and instant assistance during the live stream. Thus, improving the user experience depends on the degree of their acceptance of interactive robotics technology, and this translates into improving the quality of the experience in real time.