Young people’s orientation towards cultural contents via Scientific YouTube Channels and its relationship to their cultural awareness

Document Type : Original Article

Authors

1 PhD researcher at the Faculty of Mass Communication, Cairo University

2 Professor, Radio and Television Department Dean of the Faculty for Graduate Studies and Research

3 Lecturer, Radio and Television Department, Faculty of Mass Communication, Cairo University

Abstract

This study aimed to address young people’s attitudes towards the special cultural contents of the Internet and its relationship to cultural self-awareness. The researcher relied on the (field) survey stages, using a tool (survey form), which was applied to the entire youth community of the age group (18-35), about (400) individuals, males and females. They were deliberately selected from those who were interested in cultural content published online (social networking sites), and the study sample varied between different educational levels (intermediate education, university, and post-university). The results of the field study resulted in: a high level of cultural awareness among young people, although the percentages varied between males and females, a high level of confidence among respondents in the information provided via the Internet, as well as considering it an alternative to books as a source of culture. YouTube also topped the most important Internet outlets that young people rely on to obtain educational content, followed by the rest of the sites in order (Facebook, Twitter, Instagram, Telegram). The level of confidence of the respondents was somewhat high in the cultural topics presented via the Internet, and it was proven that there was a statistically significant correlation between the extent of the richness of the medium, represented by the artistic media used to display scientific content, and the keenness to follow this content. There are also statistically significant differences in the level of cultural awareness among the young people in the study sample according to the type of education variable. Attributed to the postgraduate category.

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