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The Egyptian Journal of media research is a scientific refereed periodical, firstly published in January 1997, it is published by the faculty of mass communication Cairo university as one of the leading media and mass communication research journals among the Arab countries, researchers can buy all its volumes to get the best use of the refereed studies published in them, and the faculty administration is keen to provide all its volumes in the faculty libraries.

Current Issue: Volume 2025, Issue 93, October 2025 (third Part) 

the editorial

Pages 1-3

Thuraya Ahmed Al-Badawi


Uses and Technologies of Augmented Reality in Digital Marketing and Advertising A Second-Level Analytical Study

Pages 149-177

Rawan Khaled Ahmed Nasr; Sara Abdel Aziz Mustafa;  Souad Mamdouh Abdel Fattah; Ali Khaled El Shabasy;  Omar Saber Makram