The study aimed to monitor the modern directions of Public Relations' Uses in the Smart Government Services Management With Artificial Intelligence (AI) Tools, It is a qualitative study applied to a purposed sample of government electronic portals in the United Arab Emirates, within the framework of the theories of automated social presence (ASP) and dialogue communication, and model of Artificial Intelligence in Customer Relationship Management. The results revealed the use of chatbot technologies, electronic signature using the Emirates ID application, stakeholder relationship management using artificial intelligence techniques, smart supplier, and metaverse. The researcher presented a scale to measure the public relations uses of artificial intelligence techniques in services management via the governmental electronic portals .
Thabet, G. S. (2023). The Modern Directions of Public Relations Uses in Governmental Services Management with Artificial
Intelligence Tools. The Egyptian Journal of Media Research, 2023(82), 657-695. doi: 10.21608/ejsc.2023.289623
MLA
Ghada Saif Thabet. "The Modern Directions of Public Relations Uses in Governmental Services Management with Artificial
Intelligence Tools". The Egyptian Journal of Media Research, 2023, 82, 2023, 657-695. doi: 10.21608/ejsc.2023.289623
HARVARD
Thabet, G. S. (2023). 'The Modern Directions of Public Relations Uses in Governmental Services Management with Artificial
Intelligence Tools', The Egyptian Journal of Media Research, 2023(82), pp. 657-695. doi: 10.21608/ejsc.2023.289623
VANCOUVER
Thabet, G. S. The Modern Directions of Public Relations Uses in Governmental Services Management with Artificial
Intelligence Tools. The Egyptian Journal of Media Research, 2023; 2023(82): 657-695. doi: 10.21608/ejsc.2023.289623
)
مشاهدة على SCiNiTO