the index

Pages 1-2

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the editorial

Pages 1-3

Wessam Nasr

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The Self and the Other in Israeli Propaganda Discourse on Social Media during the Israeli–Iranian War: as Applied to the “Israel Speaks Arabic” Page during the Israeli–Iranian War 2025.

Pages 1-82

Sahar Mustafa Abdel-Ghani

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Recent trends in journalistic and television innovation research: second level analytical study (2019- 2024)

Pages 83-166

Asmaa Mohamed Bahaa El-Din Mustafa; Elham Sayed Al-Sayeh Hamdan

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The effectiveness of a proposed training program based on artificial intelligence applications in developing digital competencies for Direction television skills among educational media students

Pages 167-230

Engy Helmy Mahmoud Ebrahim; Rasha Abdel Rahim A bdel Azim

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Biases in International Arabic-Language News Discourse toward Iran: A Comparative Study of CNN Arabic and RT Arabic during the Iran-Israel Military Conflict

Pages 231-356

Karima Kamal Tantawy Kamel

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"The impact of GenAI ( ChatGPT as a model ) on the Efficiency of Corporate Communication” Critical Analytical Study

Pages 357-404

Hend Mohamed Ali

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The Discourse of Peace and War in Digital Narratives on the Russian-Ukrainian War: A Network and Content Analysis of U.S. Mediation as a Case Study

Pages 405-464

Sally Barakat

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The Impact of Individual Factors on Potential customers' Sense of Psychological Ownership of The Brand

Pages 465-489

Mai mostafa ElQaluby; Aliaa Sami

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The Impact of Charitable Initiatives on Enhancing Brand Image in the Context of the UAE: A Case Study of Sharjah Charity Association

Pages 1-33

        Salma Humaid Shattaf Al Ali; Alaa Makki

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Representations of Modren Emirati Women on Digital Platforms: A Critical Analysis of Instegram Profiles

Pages 35-69

Maitha Mohamed Alketbi; Alaa Makki

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The Impact of Social Media on Shaping Public Opinion and Legislation about Women Rights in Gulf Countries

Pages 71-132

Sumaya Ali Alblooshi; Nawal Askar

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