Research Recent Trends of Electronic-Word of-Mouth (EWOM) from 2017 to 2022: A Meta-Analysis Study

This study attempted to monitor the Arab and foreign studies conducted in the field of EWOM communications during the period from 2017 to 2022, and to highlight their theoretical frameworks, methodological procedures, and tools for data collection and analysis, and to present their most important results. The current study employed the meta-analysis method, and it conducted with a purposive sample of 103 published papers in the specialized scientific periodicals and magazines during the period of the study.
The results of the study indicated the lack of EWOM studies conducted in Arabic language during that period. The results revealed that most of the studies employed traditional and modern theories and models, and relied on the survey method. The results also demonstrated that data collection tools of the studies varied between paper-based and electronic questionnaires, structured, semi-structured, and unstructured interviews, and the quantitative and qualitative content analysis, experiment. As well as, most of them used modern data analysis tools such as structural equation modeling (SEM) and latent semantic analysis (LSA).