Communication activities of Egypt Air to manage the MS804 aircraft crisis coming from Paris:

Document Type : Original Article

Author

Assistant Professor, Department of Communication and Media Sciences, Faculty of Arts - Ain Shams University.

Abstract

The study aims to present and evaluate the management of Egypt Air for the crisis of the Egyptian plane coming from Paris airport on May 19, 2016The main results:
- The media used by Egypt Air in managing the crisis are: The hotline designated for the families of the victims; These are toll-free numbers for passengers' families - press conferences - publishing and publicity; By publishing news releases in major newspapers; Al-Ahram and Al-Akhbar, as well as publishing news releases on the official website and on the company’s Facebook page - using the news release in the form of an obituary for the plane’s victims in the official newspapers; Al-Ahram and News - The internet and the company's website were used to account for the families of the victims, whereby they are informed of the news first-hand to monitor the situation and alleviate the shock, and they are informed of the news before it is published in the media by creating a username and password for the families of the victims
- The Crisis Management Center was established to manage the media crisis immediately after the accident, to become the only and fastest source of information in issuing news data about the incident
- the radio and television advertisements were used in the month of Ramadan, and ads were to support the mental image For the
-The Department of Media and Publishing was the only agency charged with dealing with the various media.
-The procedures for managing the Egypt Air plane crisis are consistent with the Chinese government's management of the 2008 Sichuan earthquake crisis in China

Keywords