The photo semiology in the Egyptian newspapers:

Document Type : Original Article

Author

Lecturer, Department of Marketing and International Business, College of Management and Technology - Arab Academy for Science, Technology and Maritime Transport

Abstract

The problem of the study was identified in revealing the hidden connotations and meanings behind the press photo. It tries to monitor and analyse the semantic and implicit dimensions of some photographs published in the Egyptian daily newspapers, exploring their semiological significance.
This study belongs to the type of qualitative studies, which seek an accurate and in-depth description of the image used in the Egyptian daily newspapers. It also relied upon the method of semiological analysis. The sample of the newspapers are represented in: Al-Ahram National Newspaper (owned by the state) Al-Wafd party newspaper (published by the New Al-Wafd Party as a partisan newspaper) and Al-Masry Al-Youm Independent Newspaper, issued by an institution whose ownership is vested in individuals and may present a different proposition than that presented by newspapers of political forces with clear directions.

The results of the research indicated that the digital image in the newspapers lacks credibility and the success of a news image is tested by the performance of the media message. In addition, the aesthetic image was very few and almost absent, and there was a scarcity of advertising photos in the three newspapers.

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