This study aims to monitor and analyze the university audience’s attitudes towards the media center’s digital communication technology and its relationship to the level of performance, applying to a sample of the internal audience of students, professors, and administrators at King Abdulaziz University. The study benefits from the proposition of the introduction of technological determinism and the theory of media richness to demonstrate the impact of the richness of the communication and technological means that the media center uses, with its data and information, in forming the audience's attitudes towards the level of performance.
El Baqmi, S. E. M. (2018). Attitudes of the university public towards the digital communication technology of the media center and its relationship to the level of performance.. The Egyptian Journal of Media Research, 2018(65), 1-41. doi: 10.21608/ejsc.2020.86825
MLA
Sharea Ebn Mazid El Baqmi. "Attitudes of the university public towards the digital communication technology of the media center and its relationship to the level of performance.". The Egyptian Journal of Media Research, 2018, 65, 2018, 1-41. doi: 10.21608/ejsc.2020.86825
HARVARD
El Baqmi, S. E. M. (2018). 'Attitudes of the university public towards the digital communication technology of the media center and its relationship to the level of performance.', The Egyptian Journal of Media Research, 2018(65), pp. 1-41. doi: 10.21608/ejsc.2020.86825
VANCOUVER
El Baqmi, S. E. M. Attitudes of the university public towards the digital communication technology of the media center and its relationship to the level of performance.. The Egyptian Journal of Media Research, 2018; 2018(65): 1-41. doi: 10.21608/ejsc.2020.86825
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