The effectiveness of using social media and electronic research platforms as a self-marketing strategy:

Document Type : Original Article

Author

Assistant Professor, Department of Media, College of Communication and Media - King Abdulaziz University

Abstract

The research problem is determined in studying and analyzing the effectiveness of using the social networking site (LinkedIn) and the Research Gate platform, which enables the platform members to maintain their own publications and follow up on other researchers, as a strategy for marketing the individual for themselves away from traditional methods, in an effort to clarify the dimensions of this use, leading to the elaboration of conclusions and a clear vision, and defining its future proposition.

Keywords