The Responsibility Of The Communicator on Egyptian Television Towards Raising Awareness Of Sustainable Development Issues Within The Framework Of Egypt’s Vision 2030 Analytical Study

Document Type : Original Article

Author

Senior Program Producer at the National Media Authority, Fellow of the National Defense College - Nasser Military Academy for Graduate and Strategic Studies, PhD in Sociology of Media and Communication - Faculty of Arts - Alexandria University

Abstract

 
 
 
The Study Problem: Sustainability is among the most important contemporary issues, as the media plays an important role in raising awareness of these issues and spreading awareness of them, given the importance of the role of Egyptian television in shaping public opinion, and challenging the lack of awareness and knowledge of sustainable development issues in Egypt and the need to enhance them.
The Importance Of The Study: The role of Egyptian television and its responsibility in raising awareness of sustainable development.
The Objectives: Identify the responsibility of the Egyptian TV communicator in introducing Egypt’s Vision 2030 and educating the public about sustainable development issues.
Revealing the most important opportunities and challenges facing Egyptian television communicators in raising awareness of sustainable development issues
The Questions:

What is the role and dimensions of the Egyptian TV presenter’s social responsibility in raising awareness of sustainable development issues?
What topics do television programs that address sustainable development focus on?
What media treatment methods are used in television programs to present and discuss sustainable development issues?

The theory of social responsibility of the media
Research Methodology:
descriptive studies.
descriptive analytical method using the survey method.
Group Discussions Focus, and content analysis of a program broadcast on the Egyptian public satellite channel as tools for data collection.
The Results
Both (television talk shows) and (photo reports) the most important forms of media used in addressing issues related to sustainable development, and each of the topics of (achieving sustainable economic growth) (preserving the environment and living organisms)
 
 
 
 
 

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