Developing podcast creating skills among Media students and its effect of the quality of the production and marketing of their media messages.

Document Type : Original Article

Author

Teacher of radio and television technology at the Higher Technological Institute for Media in Minya

Abstract

The current study is focused on how to develop the podcast creating skills among Media students and its effect on the quality of the production and marketing of their media messages. It also aimed to determine the mechanisms of the podcast industry. Represented in: the elements of the proposed program presented in the study and monitoring its impact and degree of effectiveness. The study relied, in its theoretical framework on the perspective of digital determinism and the theory of innovation diffusion. The tools of measuring and gathering data were verified and they were applied on an intentional sample of)  4(0 students who were specialized in the field of Media .The results showed that there was a statistical difference among average Media students degrees in the pre and the post tests of both of the achievement tests for fundamental cognition structure of the podcast making skills and the podcast making skills performance note card in addition to the production of the marketing quality assessment card for the podcast making, in favor of the Post measurement of all of them .
 

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