The effectiveness of digital marketing channels in supporting banking services from the point of view of marketing managers in Egyptian banks:

  The study sought to achieve a main objective, which is "" evaluating marketing managers (heads of sectors - directors of departments specializing in providing and promoting bank products and services to customers - assistant managers) in Egyptian banks, the study sample (National Bank - Banque Misr - The United Bank) for the effectiveness of digital marketing channels in Supporting banking services and achieving the promotional goals of the bank and the extent to which they are used in supporting banking services, and their proposals in this regard. Heads and managers of the digital marketing sectors and their assistants - managers of some departments for marketing banking products and services and their assistants. The study was applied to the marketing departments of the study sample in the period between (beginning of August 2022 - until the end of November 2022). The results showed that the employment of digital marketing channels by banks achieved a set of Objectives that help Egyptian banks in supporting banking services, and the results showed that there are many aspects of success achieved by banks behind a For interest in digital marketing channels; the results also showed the existence of many obstacles and threats facing the Egyptian banks, the study sample, in order to optimize the activation of marketing policies.