The Egyptian public's use of short videos (Reels) on social networking sites and the gratifications achieved from them

This study aimed to identify the extent to which the Egyptian public uses the Reels clips on social networking sites by revealing the intensity and motives of the Egyptian public's use of these clips and their attitude towards them as a result of this use, and the study relied on the media survey methodology using the questionnaire tool applied to (400) single Egyptian audience, and the results of the study indicated that the intensity of the Egyptian public's exposure to Reels clips on social networking sites increased by 92% between always and sometimes,  And the higher level of motivation they are exposed to these passages, and that they are exposed to them with ritual motives more than utilitarian motives.     
 - Facebook came at the forefront of social networking sites on which the Egyptian public watches the Reels clips with an arithmetic average of 3.455, followed by Instagram with an arithmetic average of 2.765.
-  Religious content comes at the forefront of the contents of the Reels clips, which the Egyptian public prefers to watch the study sample with an arithmetic average of 3.375, followed by medical content with an arithmetic average of 2.990, then educational contents with an arithmetic average of 2.965.
- The results of the study indicate the activity of the Egyptian public in its interaction with the contents of the Reels clips, as 65.5% of the Egyptian audiences in the study sample achieve a certain level of interactivity with the content of the Reels clips between regular in its interaction and irregular.
- The forms of this interaction also varied between liking  these clips with an arithmetic average of 1.995, sharing them with acquaintances and friends with an arithmetic average of 1.990, following the page of the person submitted with an arithmetic average of 1.930, keeping these clips with an arithmetic average of 1.875, copying the link to these passages with an arithmetic average of 1.765, sharing them on my page  with an arithmetic average of 1.670, and commenting on them with  an arithmetic  average of  1.625.
- There is a statistically significant correlation between the intensity of exposure to Reels clips on social networking sites and the gratifications achieved from them.