The relationship between  Egyptian’s consumption of  social media – based short videos and the perception of the spread of rumors in reality

Labib, Engy Bahjat Jamal

doi:10.21608/ejsc.2023.322523

The relationship between Egyptian’s consumption of social media – based short videos and the perception of the spread of rumors in reality

Document Type : Original Article

Author

Engy Bahjat Jamal Labib

Lecturer in the Radio and Television Department, Faculty of Media and Public Relations - Nahda University

10.21608/ejsc.2023.322523

Abstract

The study aimed to identify the relationship between the Egyptian public usage of social media platform’s short videos and the spread of rumors through leading social media platforms and websites. Moreover, The study reveal the target audience amount of interaction with short videos applications.
Furthermore, This study belongs to descriptive studies. The study concluded a direct proportionality relation between the spread of rumors via social media platforms and websites and the respondents increase usage of short videos and it also concluded a direct proportionality relation between the increase usage of short videos interactive means and tools which leads to a comprehensive understanding of The Egyptian public's usage of short videos applications and its relation to the spread of rumors via social media platforms
Finally, the study concluded a negative correlation and relation between the respondents levels of knowledge towards rumors spread through short videos applications and the percentage of spread of rumors through short videos clips on social networking sites.

Keywords