Analyzing Photos' Visual Semiotics and Sentiment of Newspaper Headlines: A Case Study of Roger Federer's Retirement and Queen Elizabeth's Death Coverage

This study investigates the interplay between visual semiotics and sentiment analysis in newspaper coverage of two significant events: Roger Federer's retirement and Queen Elizabeth's death. The research addresses the underexplored area of how visual elements, when combined with sentiment analysis of headlines, contribute to the portrayal of emotions and public sentiment surrounding significant events. While sentiment analysis in headlines has been extensively studied, the role of visual semiotics in shaping sentiment has received limited attention. By employing a qualitative approach that blends visual semiotics and sentiment analysis, this research aims to bridge this gap.
The study examines front-page headlines and accompanying photographs from newspapers across various countries during the aftermath of these events. Visual semiotics analysis focuses on compositional elements, colors, shapes, and symbols in the photographs, while sentiment analysis assesses emotional valence in headlines through a lexicon-based approach. This combined methodology offers a comprehensive understanding of how media constructs and conveys emotions.
The findings reveal a nuanced relationship between visual semiotics and sentiment in headlines. In Roger Federer's retirement coverage, visual elements like facial expressions, colors, and symbols are employed to evoke nostalgia and honor, aligning with sentiments expressed in the headlines. Similarly, in the Queen Elizabeth's death coverage, the use of black and white, solemn expressions, and symbolic placement reinforce sentiments of mourning and respect.
Applying Semiotics Theory and Cognitive Linguistics Theory to the analysis, the study uncovers how language and imagery synergize to create shared understandings. Cognitive metaphors present in language and imagery contextualize events for audiences, as seen in the coverage of Queen Elizabeth's passing.
In conclusion, this research underscores the media's powerful influence on public perception and emotions. It emphasizes the significance of critical media literacy, enabling audiences to comprehend the strategic use of language and visuals in shaping opinions. The study contributes to the discourse on media's role in society, highlighting the need for a holistic analysis that considers textual and visual dimensions in news coverage.