The mediating role of the digital media marketing mix for the relationship between digital media marketing and building an electronic reputation management strategy for digital media institutions:

Document Type : Original Article

Author

 A global expert and consultant in strategic planning, global marketing, entrepreneurship and business development, the global institutional excellence model EFQM, and a global business developer, State of Kuwait

Abstract

The current study aimed at examining the topic of the mediating role of the digital media marketing mix for the relationship between digital media marketing and building an electronic reputation management strategy for digital media institutions based on the descriptive theoretical approach of recent global applied studies, where it tries to put an answer to the main question of the research problem about what the mediating role the mix plays Digital media marketing for the relationship between digital media marketing and building an electronic reputation management strategy for digital media institutions? . The study aimed at examining the relationship between digital media marketing and the marketing mix, ascertaining the relationship between digital media marketing and building an electronic reputation management strategy for digital media institutions, in addition to confirming the relationship between the digital media marketing mix and building an electronic reputation management strategy for digital media institutions. Accordingly, the study put the hypotheses that fit the main question and the objectives of the study, as it became clear from the results of the study that there is a positive impact on the part of digital media marketing on building the marketing mix for digital media in a positive way, and it was found that interest in digital media marketing leads to building an effective strategy for managing the electronic reputation of institutions Digital media, in addition to a positive relationship where the interest in building the digital media marketing mix leads to building an effective strategy for managing the electronic reputation of digital media institutions.
 

Keywords

Files

Share

How to cite

Statistics