The Relationship Between Social Responsibility Programs (CSR) in Telecoms Companies Operating in The Saudi Market And Customer Loyalty.

The Study Aimed To Learn The Relationship Between CSR Social Responsibility Programs and Customer Loyalty, Applying To a Sample of Clients of Major Telecommunications Ccompanies Operating in the Saudi Market; It is STC, Mobily Telecom Consortium and Zain, and Recognizes the Tendency of These Customers Towards the Impact That These Companies' Social Responsibility Programs may Have On Their Loyalty to The Company And its Products and Services.
A Single Sample Size (400) of The Appropriate Questionnaires Was Taken for Analysis, Using the Lycert  Scale to Identify the Study by Applying Correlative Descriptive Analysis, And the Results of the Study Demonstrated a Statistically Significant Effect at the Indicative Level (α≤0.05) Social Responsibility Dimensions (CSR) in Telecommunications Companies Operating in The Saudi Market and Public Loyalty, Where the Coefficient of Association is Valued (0.806), Which is a Statistically Significant Value Based on a High Degree of Association of the Independent Variable and Dependent Variable, And Has Reached the Value of the Determination Factor (0.649), a Value That Explains The Ability of Social Responsibility (CSR) Dimensions of Telecommunications Companies Operating In the Saudi Market to Influence Customer Loyalty.