Influencers' discourse analysis on social networking sites in new media research and studies

The study has aimed to examine the most prominent research and theoretical trends evaluating their results, revealing their weaknesses, and proposing new directions for research, based on qualitative analysis and second-level analysis of an available sample of research related to the influencers' discourse on social networking sites. The study has investigated the evolutionary path of cognitive, theoretical and methodological perspectives in this discourse to produce an initial map of the research interests in this field.
This is a descriptive study; it relies on the Meta-analysis applying to 102 researches published in Arab and foreign periodicals in addition to Arab and foreign doctoral dissertations through the period from 2016 to 2021 except with Master dissertations and unrelated studies.
The results have concluded that Arab attention should be geared towards conducting studies on the persuasion mechanisms used in the discourse of influencers through social networking sites, the extent of the credibility of this discourse among social networking users, analyzing the discourse of influencers through these sites  in various fields, analyzing the formal and personal characteristics of influencers through these sites, the extent to which these characteristics are fit with Arab societies, in addition to analyzing the social responsibility of this discourse, and the extent to which these influencers take into account the ​​Arab culture values in their discourse.
Also, the study has assured the need for optimization of theoretical framework, renouncing the character of repetition, inaction and stereotyping by using new advanced theoretical frameworks and approaches.