Training the Media Personnel in the New Digital Media

This research paper aimed to identify the aspects of the reflection of modern technology and its uses for the contact person, and the importance of training the contact person in light of the new digital media due to the emergence of new non-professional callers, which requires the effort of the professional contact person to face the new challenges and difficulties that modern technology has revealed and produced. The new media.
Which required him for the contact person to acquire new skills and professional standards to help him practice his communication skills with high efficiency, and the research paper identified a set of skills and criteria that were extracted from previous studies related to the profession of the communicator, as well as examples of the nature of the new digital media for the contact person to recognize. To take it into consideration when practicing his profession.
The paper answered the main question of the research: What is the training image of the contact person in the field of new media?
This research paper concluded that when training programs are well prepared, the trainees of the communicators will respond positively to them, which will enhance their efficiency at work, and that the training will lead to improving their performance, and it also has a positive impact on their productivity, and also motivates them to perform well. Better, and that his roles in the new media are different from his roles in traditional media, and he has to burden them with training.
The research paper also concluded that the contact person must be aware of the nature of the new media and its rapid changes compared to traditional media, and know that he faces great challenges and difficulties when practicing his profession other than that which he faced in traditional media, and that his roles in the new media are different from his roles in traditional media. To weight her with training.