The effect of using social networking sites in promoting citizenship values among Saudi youth:

Document Type : Original Article

Author

Assistant Professor, Department of Public Relations, College of Communication and Media - King Abdulaziz University

Abstract

This study aims to identify the nature of the relationship between the use of social networking sites and the promotion of citizenship values among Saudi youth. The main question of this study was: what is the effect of using social networking sites in promoting citizenship values among Saudi youth? The study relied on the survey method using the sample method, and the electronic questionnaire tool on a sample estimated at 400 Saudis living in Jeddah. The results of this study highlighted that the most motivated Saudi youth - the study sample - for social media use is the feeling of loneliness/isolation. The study also revealed the disagreement of Saudi youth about the contribution of the use of social networking sites to the embodiment of their feelings of global citizenship. This empirical study showed that the youth’s use of social media made them reject the phenomenon of tribal and regional intolerance believing more in the unity and cohesion of the homeland. Finally, the study showed that the use of social networking sites did not contribute to inciting Saudi youths on the chaos and destabilization. The analysis and the interpretation of these results of the field study has been derived from the cultural implantation theory.

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