Browsers and applications of Shopping over cellular phones And the factors affecting consumer acceptance to use and purchase through them

Document Type : Original Article

Author

Lecturer, Department of Advertising Production, Division of Media Sciences, International Academy of Media Sciences.

Abstract

The researcher conducted a sample of focused group discussions with a number of application users, which reached (40) users, who were selected from undergraduate and graduate students, faculty members, and staff from the universities in which the study was conducted. The participants were asked to download different types of applications and try them through conducting this simplified experiment.
Results have shown that such organization of information has an impact on consumer choice, for example the user usually starts browsing from the top of the lists, and it is assumed that the effects of the lists are of greater importance in the position of the Internet market today, and the matter may develop by searching the user in the organized lists that can occupy. Mainly, it will be centrally located by a small number of search engines and service providers. Likewise, organizing and representing information leads to free access to information, which leads consumers to acquire better and faster information that helps them make a more accurate decision. List-oriented electronic spaces create markets in which the user is directed to specific applications. The companies listed at the top have an advantage over the companies that appear in the lower part of the list. The directive nature of online search markets and the tracking nature of consumer searches intensify the competition. 

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