The results of the study indicate that the percentage of those who use the Internet out of the total vocabulary of the study sample reached 95.5%, while those who never use the Internet reached 4.5% of the total vocabulary of the sample. All levels of credibility (the credibility of the communicator - the credibility of the source - the credibility of the ad editor unit - the credibility of the site) came to a high degree among the respondents, the total vocabulary of those who are exposed to electronic marketing sites on the Internet, while the credibility of the commodity came to a moderate degree. The results of the study indicate that the percentage of those who use direct marketing via the Internet out of the total vocabulary of those who use the Internet out of the total vocabulary of the study sample amounted to 87.26%, while those who do not use it at all reached 12.74% of the total vocabulary of the sample.
Khairallah, H. R. (2016). The credibility of online direct marketing advertising among the Egyptian public:. The Egyptian Journal of Media Research, 2016(57), 429-489. doi: 10.21608/ejsc.2016.89084
MLA
Hisham Roshdy Khairallah. "The credibility of online direct marketing advertising among the Egyptian public:". The Egyptian Journal of Media Research, 2016, 57, 2016, 429-489. doi: 10.21608/ejsc.2016.89084
HARVARD
Khairallah, H. R. (2016). 'The credibility of online direct marketing advertising among the Egyptian public:', The Egyptian Journal of Media Research, 2016(57), pp. 429-489. doi: 10.21608/ejsc.2016.89084
VANCOUVER
Khairallah, H. R. The credibility of online direct marketing advertising among the Egyptian public:. The Egyptian Journal of Media Research, 2016; 2016(57): 429-489. doi: 10.21608/ejsc.2016.89084
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