Significance of framing the image in the media coverage of economic issues in Egypt:

Document Type : Original Article

Author

Assistant Professor, Department of Media, Faculty of Arts - Minia University.

Abstract

The current study focused on monitoring and analyzing the significance of photo framing in the media coverage of economic issues in Egypt on the websites of the Egyptian, Arab and foreign satellite channels directed in the Arabic language, revealing and interpreting the signs and semantics contained in the image, and how to use it to deliver a specific message, and extract the set of picture frames on which the sites relied.
The main results:
-The websites of the satellite channels differed in their graphic media coverage of economic issues in Egypt according to the orientation of each site, its media policy and the country to which it belongs .
-The media coverage of BBC Arabic and Al-Jazeera focused on negative media frameworks such as economic failure, poverty, suffering, and sometimes anger, while CBC Extra and Nile News focused on positive frameworks such as the reform framework and the social responsibility framework.
-The suggestive images were the most used by the various websites, so the pictures came either to suggest the power and control of the economically dominant countries and their impact on the simple Egyptians
-The Nile News Channel website, and sometimes the CBC Extra website, did not improve the use of images in conveying the media message.
-The Nile News Channel sites and CBC Extra were more than the BBC Arabic website keen to explain the efforts made to reform the economy and overcome the economic crises
- The analysis of the postural semantics in the different images of the sites resulted in a good employment of facial features, hand movements, and other expressions of body language.

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