Effectiveness of employing the educational media in initiating a campaign to promote the model image for preparatory stage students

Document Type : Original Article

Author

Lecturer, Department of Educational Media, Faculty of Specific Education - Mansoura University.

Abstract

The research problem is in the following main question: What is the effectiveness of employing educational media in producing a campaign to enhance the image of role model among middle school students?
The results of the study showed an increase in the rate of exposure to educational media on a daily basis, by 71% of the total sample
- 48% of the total sample saw that educational media is very important for them, compared to 44% who considered it somewhat important, while 8% of the total study sample saw it as not important at all.
- More than half of the sample, with a rate of 51%, saw that the role models affect them strongly, and the second rank came in favor of the phrase (affect them weakly) with a rate of 32%, and the third and last rank came in favor of the phrase (affect moderately) by 17% of the total sample

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