Employment of the cognitive elements tactics in building the mental image of government industrial enterprises:

Document Type : Original Article

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Associate Professor, College of Media, University of Baghdad.

Abstract

The study and identification of image building indicators and its various stages represent one of the most important theoretical cognitive contributions in building integrated methodological frameworks for the concept of mental image, as understanding the parts and stages of image formation and building (perception) contributes to a large extent to controlling its construction in the manner desired by the public relations practitioner, as well as identifying specific tactics concurrent and associated with each stage of image formation, starting from the stage of exposure to the stage of memory confirmation.

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