The moral ideology of professional public relations organizations at the international level:

Document Type : Original Article

Author

Lecturer, Department of Public Relations and Advertising, Faculty of Mass Communication, Cairo University.

Abstract

The study offers, through analyzing the content of the official websites of the organizations selected as a sample for this study, an indication of the extent of these organizations’ interests in the ethics of professional practice.
It also seeks to describe the ethical ideology of these organizations, but it does not provide practical evidence of actual practices. Hence, the limitations of the current study are evident, which indicate that describing the actual practices of these organizations or others requires the use of other methodological designs such as surveys, observations, and case studies. The study of the moral ideology of public relations, as reflected in ethics’ codes, is a promising area for academic and professional research, as there is increasing global interest in the topic. The current study, then, recommends conducting more exploratory and descriptive studies in this area.

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