The study focuses on identifying the extent of respondents’ follow-up of social marketing advertisements, represented in the ads of Misr El-Kheir Foundation, the source and reasons for this follow-up, the characteristics of Misr El-Kheir advertisements from the respondents' points of view and their attitudes towards it, the extent of the individual's participation and his/her vision of the participation of others in the activities of the Foundation, and to identify the degree of the influence of Misr El-Kheir advertisements on his/her participation and his vision of the participation of others in the institution, and the extent to which the respondents(after viewing the advertisements) and others performed some activities and behaviors related to the activities of Misr El-Kheir, and to identify the extent of the influence of the third person, and its relationship with the demographic variables of the respondents.
Hassanein, H. M. I. (2018). Relationship of public exposure to social marketing advertising with the awareness and behavior of the first and third person:. The Egyptian Journal of Media Research, 2018(64), 495-587. doi: 10.21608/ejsc.2020.87119
MLA
Hanan Mohamed Ismail Hassanein. "Relationship of public exposure to social marketing advertising with the awareness and behavior of the first and third person:". The Egyptian Journal of Media Research, 2018, 64, 2018, 495-587. doi: 10.21608/ejsc.2020.87119
HARVARD
Hassanein, H. M. I. (2018). 'Relationship of public exposure to social marketing advertising with the awareness and behavior of the first and third person:', The Egyptian Journal of Media Research, 2018(64), pp. 495-587. doi: 10.21608/ejsc.2020.87119
VANCOUVER
Hassanein, H. M. I. Relationship of public exposure to social marketing advertising with the awareness and behavior of the first and third person:. The Egyptian Journal of Media Research, 2018; 2018(64): 495-587. doi: 10.21608/ejsc.2020.87119
)
مشاهدة على SCiNiTO