Saudi media professionals' awareness of their role in shaping attitudes toward women in line with the 2030 vision within the framework of the theory of social responsibility

Document Type : Original Article

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Assistant Professor, Department of Media and Communication Sciences, College of Arts - Taif University

Abstract

This study seeks to determine the extent of the media professionals' awareness of their role in shaping attitudes towards women in line with the 2030 vision of the Kingdom of Saudi Arabia, within the framework of the social responsibility theory.
Main results of the study:
- The study indicated that the media organizations to which Saudi media professionals belong support the image of women in line with Vision 2030 to a moderate degree.
- It reflected the interest of Saudi journalists in shaping the image of women in line with the 2030 vision of the Kingdom of Saudi Arabia, by 77.9%,
- It highlighted the reasons for the media’s interest in shaping the image of women in line with Vision 2030. The main reason was that women's issues have been marginalized for long periods.
- It confirmed the conclusion that social media networks were at forefront of media outlets that are very much interested in women, followed by TV channels.
 

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