The role of public relations in shaping and developing societal awareness:

Document Type : Original Article

Author

Lecturer, Department of Public Relations, College of Media - University of Baghdad

Abstract

The promotion of civilized behaviour in the life of the Iraqi society is one of the important issues that reflect positively on the life of an individual and a society as a whole in terms of its health, social, cultural, and political aspects. Therefore, the research demonstrates the efforts required in forming a state of behaviour change towards advancement in society.
The researcher also used the quantitative and qualitative content analysis of municipal awareness of the Baghdad municipality which combines environmental awareness and health awareness, turning it into daily behaviours for the members of the Baghdadi community. The study focuses on studying activities of public relations in shaping community awareness for the period from 1/1/2017 to 31/12/2017 which calculates 1193 activities.

The first chapter discusses the methodological framework, while the second chapter was devoted to public relations and the formation of awareness. Then, the third chapter focused on the analytical study, hoping that this study will be a step towards solid scientific research for the crisis of consciousness.

Keywords