The importance of the research topic comes from the fact that with each movement witnessed by the Egyptian society, it is expected that there will be an important role for all the means of expression available to be used for the different groups and sectors of society. This study aims to identify the issues that are raised on YouTube channels and the intensity of the public’s use of these channels. It also studies the impact of each of the audience motives behind using these channels, the level of attention paid during their usage, the level of public perception of the realism of the content presented with them, the demographic variables for them, and their impact on this relationship.
The researcher applied the descriptive and analytical approach through using the method of content analysis of videos published on 3 YouTube channels. In addition to applying the survey method on a sample of YouTube users.
Othman, A. A. (2019). The Egyptian public’s use of YouTube channels on the Internet and its relationship to prioritization of issues. The Egyptian Journal of Media Research, 2019(67), 277-368. doi: 10.21608/ejsc.2019.86863
MLA
Ahmed Ahmed Othman. "The Egyptian public’s use of YouTube channels on the Internet and its relationship to prioritization of issues". The Egyptian Journal of Media Research, 2019, 67, 2019, 277-368. doi: 10.21608/ejsc.2019.86863
HARVARD
Othman, A. A. (2019). 'The Egyptian public’s use of YouTube channels on the Internet and its relationship to prioritization of issues', The Egyptian Journal of Media Research, 2019(67), pp. 277-368. doi: 10.21608/ejsc.2019.86863
VANCOUVER
Othman, A. A. The Egyptian public’s use of YouTube channels on the Internet and its relationship to prioritization of issues. The Egyptian Journal of Media Research, 2019; 2019(67): 277-368. doi: 10.21608/ejsc.2019.86863
)
مشاهدة على SCiNiTO