Youth attitudes towards advertisements on the You Tube website:

Document Type : Original Article

Author

Assistant Professor, Department of Public Relations and Advertising, College of Media - Yarmouk and Sana'a Universities

Abstract

Because the effectiveness of online advertising is part of the broader question about the effectiveness of advertising in general, so the effectiveness of Internet advertising must have been studied in a similar way to advertising through traditional media.
Especially since advertising on the Internet differs from that on traditional media, in that the Internet has the capabilities to expand the function of advertising far beyond the traditional media.
In light of this, the researcher's problem has been specified in this study, which sought to answer the following question:
What are the attitudes of Yemeni youth towards ads formats on YouTube?

Keywords

Files

Share

How to cite

Statistics