The relationship of youth exposure to media campaigns about the Egyptian presidential elections 2018 and their political participation.

Document Type : Original Article

Author

Lecturer, Department of Media and Children’s Culture, Faculty of Graduate Studies - Ain Shams University.

Abstract

Given the political developments that the Egyptian society is exposed to, including elections that would change the reality and future of the country, and with the spread of political candidates’ use of traditional and new media outlets, including social media sites in an unprecedented manner and their use in US presidential campaigns, for example - we had to study the relationship between Media campaigns include marketing and awareness campaigns for the Egyptian presidential elections 2018 in educating young people about political participation in the elections and the impact of using these methods on the opinions of voters towards the candidates: Field Marshal Abdel Fattah Al-Sisi and Engineer Moussa Mostafa Moussa.
The problem of the study is summarized in: Examining the relationship between youth exposure to media campaigns (marketing and awareness campaigns) for the Egyptian presidential elections 2018 through the media and shaping youth knowledge and behaviors towards political participation in the elections.

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