A Comprehensive Study of the Extent of Public knowledge and Awareness of the Current Situation on Intellectual Property in the Emirates and the Role in Promoting an Environment for Innovation and Attracting Inventors

Document Type : Original Article

Authors

1 Master student- industrial property technical examiner, Communication / Master Program, College of communication,University of Sharjah,Sharjah, UAE

2 Assistant Professor in Partial Fulfilment of the Requirements for Master Program - University of Sharjah - UAE

Abstract

The study was conducted in the United Arab Emirates (UAE) to test public knowledge and awareness of intellectual property (IP) among the people towards the region's policies and regulations, which can attract inventors and contribute to innovation. The UAE has developed strategic measures to ensure a robust IP system that can promote creativity among the people and offer protection.
The country aspires to become a global leader in innovation through this approach. Mixed research integrated qualitative data collected in a survey with qualitative interview data to make the final analysis. The study used 227 participants, including inventors and people from the public The participants were mostly students who form a very important part in nation-building. There were also 10 interviews with government officials, lawyers, and business leaders in the IP profession. The aim was to develop a clear IP awareness landscape in the UAE from a diversified perspective.
The study found a strong IP framework in the UAE that relies on various initiatives. However, the implementation process is lacking in public knowledge. The lack of awareness creates a gap in the utilization of IP protection among individuals and businesses that could benefit from the robust IP system. The role media plays in bridging the gap, and the study focuses on how communication strategies can reach more people through engagement and targeted communication. The study recommends developing a strategic media outreach program and educational campaign that ensures that all the citizens, mainly innovators and inventors, know the services and how they can be used to promote innovation and creation. The innovation campaign can help the nation become a global leader in innovation and development.
 

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