Document Type : Original Article
Authors
1
PhD student in Media, Faculty of Media, Cairo University Faculty member at the Ministry of Higher Education and Scientific Research / Al-Nahrain University
2
Professor of Journalism, Faculty of Mass Communication, Department of Journalism, Cairo University and the supervisor on the researcher
3
Assistant Professor at Cairo University, Faculty of Mass Communication, Department of Journalism,.Co-supervisor of the researcher
Abstract
The study aimed to explore the impact of journalists' reliance on digital production technologies and content distribution in news websites in both Iraq and Egypt. It was grounded in the theoretical framework of digital transformation in media environments and the influence of industrial revolution technologies on journalistic work. The study applied the Unified Theory of Acceptance and Use of Technology (UTAUT), which explains how institutions and individuals adapt to technological advancements through key factors such as performance expectancy, effort expectancy, social influence, and facilitating conditions. The researcher adopted a quantitative descriptive methodology, collecting and analyzing field data using a structured questionnaire. The study was applied to a purposive sample of 400 journalists, equally distributed between Egypt and Iraq, working in digital news platforms representing governmental, private, and independent institutions.The key findings revealed a high level of reliance on digital technologies in Egyptian news institutions at 60%, compared to 45% in Iraqi institutions. The most frequent areas of technological application were news gathering and editing. Artificial intelligence (AI) was reported to be used effectively in more than half of the institutions, though levels of satisfaction varied, with 45.2% of journalists expressing dissatisfaction. The study also showed that the most widely used technologies were social media services, writing and proofreading tools, and breaking news tracking systems. In contrast, technologies such as the metaverse, blockchain, and video generators had limited adoption. The study's hypotheses revealed a statistically significant and strong correlation between the rate of digital technology use and its impact on journalistic content, with significant differences based on gender, age, years of experience, academic qualification, and specialization. The study recommends the intensification of training programs, enhancement of technological infrastructure, and the enactment of supportive legislation to expand the use of digital production technologies in both Egyptian and Iraqi media environments.
Keywords
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