The Role of Mass Communication in Building and Managing the Knowledge Balance of Graduate Students at King Saud University (The University Message Newspaper as a Model): A Field Study

The topic of mass communication—particularly university newspapers and their role in enriching the knowledge aspects of postgraduate students—is one that deserves greater attention in academic research. This is due to their far-reaching impact in supporting the educational system in both its scientific and media dimensions, and the cognitive aspects that are the focus of this study. The study aimed to identify the role of Resalat Al-Jamia (The University Message) newspaper at King Saud University knowledge balance of postgraduate students. A descriptive survey methodology was employed, and the study population consisted of postgraduate students at King Saud University. The final study sample included 301 students. The researcher used a questionnaire as the primary data collection tool, followed by data analysis. Among the key findings was that all participants demonstrated awareness of the concept of mass communication. Additionally, the results across the axes—namely, the role of mass communication in knowledge construction and development, knowledge organization, and knowledge accessibility—showed a high level of agreement among respondents, with the overall average rating being “Agree.” The study recommended restructuring the vision, mission, and objectives of the university's Risalat newspaper, incorporating a knowledge-based approach. It also recommended the development of a knowledge index for the university, with the university newspaper serving as one of its components, positioning it as a qualitative value and a competitive advantage.