The role of social media influencers in raising young people's awareness of healthy habits

Document Type : Original Article

Authors

1 PhD researcher at the faculty of mass communication- radio and tv department

2 Professor, in Radio and Television Department, Faculty of Mass communication, Cairo University

10.21608/ejsc.2025.450029

Abstract

The aim of the research was to identify the role of social media influencers in educating Youths about healthy habits. To achieve the study objective, the survey method was used, as the study was applied to an analytical sample of (50) clips of content provided by social media influencers interested in the health field. In this context, the content analysis form was relied upon as a tool for collecting data, and the media richness theory was employed as a theoretical framework for the study.
The results showed a high rate of use of colloquial language, a high rate of influencers using their information in their field of specialization as a source of information, and that the general public is the most targeted audience, and that psychological habits came at the forefront of the habits that influencers were interested in, and a high rate of youth interaction with influencers, and mental appeals outperformed emotional appeals.

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