Social media platforms and their role in raising awareness about reproductive health: Second - level analytical study (Meta analysis)

Document Type : Original Article

Authors

1 PhD Researcher in the Department of Radio and Television, Faculty of Mass Communication, Cairo University.

2 Professor in the Department of Radio and Television, Faculty of Mass Communication, Cairo University

3 Lecturer in the Department of Radio and Television, Faculty of Mass Communication, Cairo University

10.21608/ejsc.2025.450024

Abstract

 
This study explores social media’s role in shaping awareness, disseminating knowledge, and forming attitudes toward reproductive health. It analyzes how social media addresses reproductive health in existing studies, its reliability as an information source, content accuracy, and public trust. Using a qualitative meta-analysis approach, it reviews 23 studies published between 2020–2024 on social media’s role in reproductive health awareness and attitudes.
Findings show most studies used surveys, primarily questionnaires, with only two employing theoretical frameworks. While diverse sources—including social media—are used to access reproductive health information, social media is not the primary source. Content on these platforms varies, covering topics like men’s health and contraception.
Most studies agree that non-healthcare specialists produce the majority of reproductive health content on social media. However, content from doctors and specialists was noted to be more accurate. Conversely, some studies highlighted significant misinformation shared by reputable organizations or health professionals, alongside limited reliable content. Finally, most studies concluded that social media exposure positively impacts knowledge and attitudes toward reproductive health.

 
 
 
 

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