The Impact of Disclosing the Employing of Generative Artificial Intelligence in Producing Health Journalism Content on User Trust

Document Type : Original Article

Author

Assistant Professor- Department Of Journalism- Faculty Of Mass Communication- Cairo University.

Abstract

With the rapid development witnessed in generative artificial intelligence technologies and tools, journalistic institutions have begun using these tools to produce and generate content in various forms. This study aims to examine the impact of disclosing the using generative AI in producing health-related content on the level of user trust, considering a set of factors, including users' experience in using AI tools, their perception of the ease of use, their awareness of its benefits and risks, as well as the importance of the content itself to users.
This is achieved through a quasi-experimental study involving three groups: the first experimental group exposed to AI-generated content with disclosure of this, the second experimental group exposed to AI-generated content without disclosure, and a control group exposed to journalist-written content.
In addition to the experimental aspect, the study also seeks to explore how Egyptian journalistic institutions employ generative AI tools by conducting a series of in-depth interviews with a group of editors-in-chief and managing editors in several journalistic institutions. The study aims to investigate their views on the benefits and challenges associated with using generative AI tools in journalistic work, as well as the regulations and standards governing this usage.

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