Analyzing digital content around entrepreneurs’ support initiatives In economic development using sentiment analysis Analytical study

 
 
 
This study sought to analyze the digital content on initiatives to support entrepreneurs in economic development using sentiment analysis and how to monitor interactions and relationships between users of Rowad accounts within the framework of the data available on the Facebook platform as well as analyzing feelings and opinions of the public's interaction around those pages to identify their opinions and evaluation of those pages through comments and posts that interest them، and this study is one of the descriptive studies that used the media survey methodology in addition to To the method of social networks analysis The study relied on the network analysis tool، and the researcher chose to analyze digital content on initiatives to support entrepreneurs in economic development using sentiment analysis for the pages of entrepreneurs and project owners in supporting economic development plans on the Facebook platform while the research sample is represented in the news and the highest content in terms of interaction on those pages from the date of the establishment of the class during the period to 2024 through the pages of initiatives to support entrepreneurs Start, Intelak, RiseUp, Nile Pioneers, Small Enterprise Development Authority، AUC Center for Entrepreneurship and Innovation The study concluded with several results، the most important of which are: The study identified the most common topics that users discuss on social media pages about initiatives to support entrepreneurs in economic development using sentiment analysis and came as follows Supporting and empowering entrepreneurs and represents the highest percentage of positive comments (12%)، which indicates that there is wide acceptance and praise for support and empowerment initiatives and entrepreneurship are necessary to achieve economic growth, especially in the current challenging global context، and through the establishment of private projects For entrepreneurs they generate a sustainable income for themselves and create more jobs within their communities، which increases the income for more people. However, the percentage of negative comments (7.6%) indicates that there is some criticism about how support is provided or effective، and in second place in topic modeling came the impact of initiatives on the local economy، where positive comments (15%) reflect a high appreciation of the impact of these initiatives on the local economy as many see them as an important factor in creating jobs, stimulating economic growth, improving community participation and economic resilience.