The Egyptian public's tendency toward companies adopting artificial intelligence applications in customer relationship management and its impact on their behavioral response.

 
This study aims to explore Egyptian public attitudes toward companies’ adoption of artificial intelligence (AI) applications in customer service management and analyze the impact of these technologies on customers’ behavioral responses. The study employs a descriptive analytical approach, utilizing a survey conducted on a sample of customers who interact with companies that integrate AI tools into their service delivery. 
The study seeks to achieve several sub-objectives, including measuring customer satisfaction levels with these technologies, analyzing the factors influencing their adoption, identifying obstacles to interaction with AI applications, and exploring the perspectives of communication professionals within companies regarding the effectiveness of AI in enhancing customer experience and loyalty. 
The findings indicate that AI applications in customer service management contribute to improving interaction efficiency between companies and customers. However, satisfaction levels vary depending on factors such as the degree of service personalization, ease of use, and responsiveness. The results also highlight that trust in these technologies plays a crucial role in determining customers’ level of engagement with AI-driven services.