The impact of artificial intelligence techniques on University Youth’s understanding and Remembering of Cultural Media Content

Document Type : Original Article

Author

Radio and Television Lecturer, Department of Media, Faculty of Arts, Helwan University

Abstract

The study aimed to test the impact of artificial intelligence techniques represented by the Metaverse technique and AI Video Presenter technique on University youth’s understanding and remembering of information contained in the cultural media content under study, This study belongs to the quasi-experimental studies that relied on the experimental method. The experiment involved 132 students from the Media Department at the Faculty of Arts, Helwan University; they were divided into two equal groups, during the period from (27-4-2024) to (29-4-2024).
The results of the study revealed that there were statistically significant differences between the averages of closed understanding and Closed Remembering of cultural media content between the first group that was exposed to the metaverse technique and the second group that was exposed to AI video Virtual Presenter technique, in favor of the second group. The study also found that there were statistically significant differences between males and females within the first group that was exposed to the metaverse technique in the averages of closed remembering of cultural media content in favor of females, While the group exposed to cultural media content using AI video Presenter technique had no statistically significant differences between males and females in the means of free and closed understanding and remembering the content.
 
 
 

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