Mechanisms for using digital stories to deal with dangerous collective issues via social media sites:

Document Type : Original Article

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Lecturer, Radio and Television Department, Faculty of Mass Communication, Cairo University

Abstract

The study aims to analyze the digital storytelling mechanisms used when presenting issues related to collective risk through social media, and to determine the role that these mechanisms can play in shaping users’ sense of the existence of a collective risk that requires current and future behaviors so that the issue does not escalate to the level of a crisis, in light of combining the visual frameworks theory and the risk perception theory. The qualitative approach was applied through a case study of those in charge of communication concerned with producing digital stories through social media, by conducting in-depth interviews with an available sample of 20 of them.
The study concluded that the awareness of those responsible for producing digital stories via social media sites of the concept of collective risk issues declined, despite their awareness of the concept of crisis. Certain topics dominated the collective risk issues raised, all of which were related to the 2030 vision for sustainable development, most notably topics related to information security and methods of dealing with social media applications and electronic games. The pattern of audience interaction with the digital stories under study revealed the existence of 4 behaviors that the audience engages in regarding collective risk issues.
 
 
 

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