The development of Arabic studies and researches in the field of green marketing A second-level analytical study

This research analyzes models of Arabic studies and researches on green marketing fields, to know their characterization and analysis from the second level, through the analysis of objective and methodological aspects, theoretical frameworks, statistical tests, bibliometric features and the most important results of those studies, with the aim of monitoring scientific developments and valuable results in this field, in an attempt to provide a scientific addition and a future vision for the development of green marketing research in the Arabic library, and this study belongs to the studies of the second level analysis Meta-  Analysis, a method based on the systematic analytical review of studies and research that are published in a particular field over an extended period of time and from a group of sources, the study was applied to a deliberate sample of Arabic research published in the Dar Al-MANZMA database (the economics and management database, the humanities information database, and the university theses database) Which dealt with green marketing in the period from 2008 to 2023, and the sample included (100) research, which were analyzed, and the study concluded a number of results, including:

The study showed that the descriptive analytical approach is the dominant approach in Arabic studies of green marketing - and the researchers relied on the descriptive approach in order to describe the phenomenon under study and explain all the surrounding elements, and the analytical method in order to analyze the relationship between green marketing and the variables of previous studies - and then the case study method.
The study highlighted the dominance of quantitative studies, then qualitative quantitative studies, and then qualitative studies.
The study revealed that the questionnaire was the most widely used data collection tool and then content analysis.
It became clear from the study that all studies relied on Arabic and foreign references.
The study highlighted that Arabic language is the dominant language in green marketing studies in Arabic studies, and English was limited to the research summary only.
The researcher made recommendations for the development of Arabic research in the field of green marketing at the level of the research issues agenda, theoretical frameworks, research methods and tools.